After a lot of thought and discussion, we’re excited to announce a new chapter for our project. We’re changing our name from HYR Travel to MUZEA. This wasn’t a decision we made lightly. We took a deep look at who we are, who our audience is, and what we truly want to offer.
The Story Behind the Name
Our original name, HYR Travel, was a simple play on “here you can travel.” But as we grew, we realized it didn’t fully capture our unique focus. While the travel industry is vast and exciting, we’ve always been passionate about something specific: cultural travel.
That’s why we chose MUZEA. It’s a nod to the museum-going experience and even means “of the museum” in Polish. The name also has a feminine quality that resonates with our primary audience—people with a sensitivity to art and a deep interest in culture, whether it’s found in gardens, palaces, museums, books, or cinema.
Ultimately, MUZEA better reflects our vision. We’re not just about traveling; we’re about traveling to museums and cultural sites. We believe that this kind of journey is a powerful way to broaden our minds and deepen our understanding of the rich legacy of human history.
The Changing Landscape of Travel
The world of travel is evolving, and so are we. We’re well aware of challenges like overtourism, where an influx of visitors can damage historical sites and disrupt the daily lives of local communities. The “overtourism” phenomenon has also led to measures like tourist limits and high fees, which can hurt both visitors and locals.
This is why we want to be part of the solution. We believe that true change starts with us—with a shift in our behaviors and consumption patterns. We’re passionate about preserving local identity and avoiding a one-size-fits-all approach to tourism that prioritizes profit over people. We believe that a more balanced, respectful approach to travel is not only possible but necessary.
Welcome to MUZEA
So, what does this all mean for you? MUZEA is a cultural app designed to help you discover the world in a more meaningful way. It’s for those who want to:
- Discover cultural gems: Find hidden museums, gardens, and historical sites.
- Connect with others: Meet new people who share your passion for culture.
- Travel responsibly: Be an eco-friendly and local-citizen-friendly visitor.
MUZEA is a platform for a new kind of explorer—one who seeks knowledge, connection, and a deeper appreciation for the world around us. We’re excited to have you on this journey with us.
Download the new MUZEA app today and stay tuned for our upcoming campaigns!
